Snapchat Shares New Stats on ‘My AI’ Usage, Outlines How its Utilizing Chat Data [Infographic]

Snapchat was the primary social media app to combine conversational generative AI, by way of its ‘My AI’ chatbot, and right now, Snap has published a new overview of the most typical questions which have been posed to the bot, together with some new utilization stats, and notes on how My AI knowledge shall be used to enhance its algorithmic matching.

As per Snap, greater than 150 million individuals have now despatched over 10 billion messages to My AI, which places it among the many largest shopper chatbots accessible right now. The hype round conversational AI has little question helped enhance curiosity in My AI, which Snap is now utilizing as a device to collect extra perception about particular person consumer pursuits, with a view to each enhancing the device itself, and Snap’s broader choices. Together with Snap advertisements.

As per Snap:

“We’re able to use conversations with My AI to enhance a key optimization that we offer advertisers, called Snapchat Lifestyle Categories (SLCs). These categories are historically based on factors like which content a Snapchatter watches. New signals from conversations with My AI will now help us enhance the quality and depth of SLCs, ultimately boosting the relevance of the ads Snapchatters see on the app.”

Undecided that My AI customers can be overly impressed to see their chats used as knowledge to gasoline advert focusing on, however it may assist Snap enhance its contextual attain. If a consumer is asking questions on journey, for instance, Snap may use these cues to focus on them with journey advertisements.

Snap additionally notes that it’s at the moment testing sponsored hyperlinks in My AI outcomes, as one other method to attain Snapchatters who’ve proven curiosity in sure merchandise by way of their queries.

It’ll be attention-grabbing to see how My AI questions really replicate shopping for intent, and the way useful they may be for advert focusing on, and it may find yourself being a helpful pathway for Snap, and others, to enhance their knowledge assortment course of. Which, given the more moderen restrictions on consumer knowledge, by way of numerous adjustments, might be a giant profit.

Right here’s an summary of a few of the most common queries posed to My AI so far: