After testing it out over the past month, Twitter has now rolled out a brand new tweet highlights tab for Twitter Blue subscribers within the app, which permits paying customers to showcase their greatest tweets through a brand new, devoted feed on their Twitter profile.
As you’ll be able to see in these instance screens, shared by DogeDesigner, Blue customers are actually ready so as to add any of their tweets to their Highlights tab, by choosing the ‘Add/Remove from Highlights’ choice from the three dots menu on the high proper of the tweet (be aware, you’ll additionally see this selection in case you’re not subscribed to Twitter Blue, however choosing the ‘Add’ choice will divert you to the sign-up course of).
When you’ve added a tweet, it’s going to then be listed in amongst some other Spotlight tweets within the new feed, which is able to solely seem in your profile when you’ve added your first Spotlight.
It might be a great way to current examples of your greatest content material, as a way to win over potential subscribers, for instance, or simply to showcase your data/humorousness, and many others.
The choice was initially noticed in testing early last month, with chosen customers getting entry in latest weeks. Now, all Twitter Blue subscribers can add a feed of their greatest tweets – which may have some promotional and connective worth, although how a lot profit it’ll really present is tough to say.
Earlier evaluation has proven that the vast majority of Twitter interactions happen in feed, with few customers really tapping by to a different customers’ profile. That being the case, there might not be an enormous quantity of further profit in including this to your profile – however once more, it might be one other option to win over potential followers, and spotlight how intelligent and nice your tweets are.
And for manufacturers, it may additionally act as a product showcase, of kinds, by highlighting tweets that highlight your merchandise, or perhaps buyer endorsements (through Quote tweets), critiques, and many others.
There’s a variety of choices to think about, and in case you are subscribed, it’s probably value attempting it out, as an extra factor in your promotions within the app.
It’s unlikely, I’d assume, to be a giant engagement driver, but when the choice is there, it’s possible you’ll as effectively use it.