Twitter’s New ‘Highlights’ Tab is Now Available to Twitter Blue Subscribers

After testing it out over the past month, Twitter has now rolled out a brand new tweet highlights tab for Twitter Blue subscribers within the app, which allows paying customers to showcase their greatest tweets through a brand new, devoted feed on their Twitter profile.

As you’ll be able to see in these instance screens, shared by DogeDesigner, Blue customers are actually ready so as to add any of their tweets to their Highlights tab, by choosing the ‘Add/Remove from Highlights’ possibility from the three dots menu on the high proper of the tweet (be aware, you’ll additionally see this selection for those who’re not subscribed to Twitter Blue, however choosing the ‘Add’ possibility will divert you to the sign-up course of).

When you’ve added a tweet, it would then be listed in amongst some other Spotlight tweets within the new feed, which can solely seem in your profile when you’ve added your first Spotlight.

It may very well be a great way to current examples of your greatest content material, with a view to win over potential subscribers, for instance, or simply to showcase your data/humorousness, and so forth.

The choice was initially noticed in testing early last month, with chosen customers getting entry in latest weeks. Now, all Twitter Blue subscribers can add a feed of their greatest tweets – which may have some promotional and connective worth, although how a lot profit it’ll truly present is tough to say.

Earlier evaluation has proven that the vast majority of Twitter interactions happen in feed, with few customers truly tapping by to a different customers’ profile. That being the case, there is probably not an enormous quantity of further profit in including this to your profile – however once more, it may very well be one other solution to win over potential followers, and spotlight how intelligent and nice your tweets are.

And for manufacturers, it may additionally act as a product showcase, of kinds, by highlighting tweets that highlight your merchandise, or possibly buyer endorsements (through Quote tweets), evaluations, and so forth.

There’s a spread of choices to think about, and if you’re subscribed, it’s doubtless value making an attempt it out, as a further aspect in your promotions within the app.

It’s unlikely, I might assume, to be an enormous engagement driver, but when the choice is there, you might as effectively use it.