TikTok Launches Interactive Add-Ons to Drive Engagement with Your Promotions

TikTok’s including one other approach to assist manufacturers to have interaction customers, with new Interactive Add-Ons for promotions, that are primarily stickers, pop-ups, and different visible markers that invite customers to have interaction with advertisements.

As you possibly can see in these examples, the brand new Interactive Add-Ons present new methods to set off direct response from TikTok customers, by inviting them to work together with the promotion in some kind.

As defined by TikTok:

“Interactive Add-ons offer a unique way to entice engaged viewers with popups, stickers, and other visual elements. Viewers who have shared, liked, or commented on a TikTok brand video are 150% more likely to buy a product or service. Catching the eye of active consumers is made easier with these new creative enhancements.”

I’m not 100% positive that this stat is relative on this context, because the individuals who’ve ‘shared, liked, or commented on a TikTok brand video’ to this point have performed so out of real curiosity, versus an interactive characteristic that prompts them immediately to take action. However nonetheless, conceptually, getting customers to work together with an advert may add extra worth to your promotion, and improve model consciousness and resonance.

TikTok’s Interactive Add-Ons will are available two kinds – Commonplace and Premium.

“Standard add-ons offer a way to reach lower-funnel marketing goals, like driving clicks and conversions. Premium add-ons offer a way to reach upper-funnel goals, like brand awareness and community building. Both offer you a unique chance to capture people’s attention in a format that resonates with them.”

Commonplace add-on components embrace:

Show Card – which spotlight key model messages/gives

Reward Code Sticker – which gives incentives for engagement

Voting Sticker – so you possibly can run a ballot, quiz, or suggestions kind in your advert

Countdown Sticker – to focus on an upcoming occasion

Premium add-ons, in the meantime, are:

Pop-out Showcase – which allows you to spotlight your product and drive direct motion

Gesture – which allows you to invite participation, with the motion the viewer takes then revealing extra product perception

Tremendous Like 2.0 – which provides ‘eye-catching floating icons that appear when users engage with your ad’, and features a pop-up card after the Tremendous Like impact seems

These may very well be some helpful choices for driving extra engagement along with your TikTok advertisements, and getting customers to cease mid-scroll to concentrate to your promotions.

And whereas the famous engagement stat from TikTok might not be wholly reflective, attractive interplay can certainly drive extra model resonance, and it may very well be value experimenting with these new instruments to see what forms of response you get.

You’ll be able to learn extra about TikTok’s new Interactive Add-On components here.