Google Pixel has introduced a brand new long-term partnership with The Soccer Affiliation (The FA) as Official Cell Telephone and Earbuds Associate.
The deal marks Pixel’s first step into soccer sponsorship within the UK, with the model trying to work with each the senior males’s and ladies’s groups to assist carry followers nearer to the game they love.
Pixel are additionally working with Lionesses star Lauren James, who will entrance Google’s “Football on Pixel” marketing campaign all through the summer season and past. As one of the thrilling younger gamers on the planet, Lauren will probably be utilizing her platform and the Pixel vary to encourage the following era of expertise to choose up the sport.
All through the partnership, Pixel will use its best-in-class digital camera and AI-powered know-how to provide followers recent views on their favorite gamers. This features a new ‘Pitchside, Presented by Pixel’ content material sequence that may take followers into the center of the motion, in addition to fan-led tales showcasing the magic of England match days. Longer-form storytelling will take followers behind-the-scenes because the England groups compete on the worldwide stage.
Pixel may even work with The FA to assist improve visibility for ladies’s soccer, by delivering extra, and better high quality girls’s soccer content material, with the intention of inspiring extra women and girls to become involved within the sport, and assist transfer the sport ahead.
Lastly, Pixel and The FA are additionally dedicated to co-developing model new experiences all through the time period of this partnership, leveraging Google’s AI-powered know-how with the promise of enhancing fan’s experiences in Wembley and at dwelling. It will start throughout this Summer season’s match, the place Google will launch new methods to entry details about the match – from match schedules to athlete highlights and extra – via Search.
The partnership deepens Google’s present relationship with The FA, following the announcement of Google Cloud because the official cloud of the England Teams in 2019. Google Cloud works with The FA to assist ship significant insights from knowledge to profit The FA each on and off the pitch.
Eileen Mannion, VP advertising and marketing, at Google UK, mentioned: “Football is more than just a sport in the UK, it’s deeply rooted in our heritage. It’s not only part of our vibrant and diverse culture; it brings people together, generating excitement and building strong communities. We are proud to be partnering with the Football Association (The FA) to help fans create memories together. Phones are such an integral part of the modern sports experience, and we’re thrilled to work with The FA to get fans closer to the action of our incredible men’s and women’s teams more than ever before.”
FA business director Navin Singh mentioned: “We’re delighted to welcome Google Pixel on board as our official mobile phone and earbuds partner. We’re passionate about connecting our supporters with our England teams, and this partnership will bring fans and players closer together through content delivered by leading technology. We thank Google Pixel for their support.”
As the one telephone engineered by Google, Pixel brings collectively the most recent AI breakthroughs and places them into a tool you may maintain in your hand. This personalised assist adapts to your wants and preferences, serving to you save time and get extra executed, in addition to powering Pixel’s main options akin to Evening Sight, Magic Eraser, Actual Tone and Dwell Translate.
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