Google Analytics 4 is the newest model of Google Analytics, often known as GA4, and replaces the earlier UA, or Common Analytics model. GA4 makes use of machine studying expertise to assist analytics customers perceive buyer habits throughout a number of units and platforms. It gives extra granular information about person engagement and consists of options corresponding to occasion monitoring, cross-device monitoring, and funnel evaluation.
With the GA4 migration underway, the time has come for all of us to embrace change, and don’t overlook, you solely have till July 1, 2023, earlier than the change to GA4 is everlasting. On this Each day website positioning Repair version, we’ll take you thru an introduction to GA4, together with how GA4 is built-in into the Moz Pro instrument.
On this video, I’ll take you thru an introduction to GA4, explaining the principle variations as in comparison with UA so you may higher perceive why and the way you need to be utilizing GA4.
Find out how to Join GA4 to Moz Pro
On this video, you’ll uncover learn how to join your GA4 account to Moz Pro. You’ll first want admin entry to your Google Analytics account; from there, you may fly!
Perceive the Website Visitors Tab
On this video, I’ll clarify the analytics information you’ll see within the Site Traffic part of a Marketing campaign. The Website Visitors part permits you to monitor your natural site visitors for tendencies and insights.
Perceive the Touchdown Pages Tab
On this video, I’ll information you thru the analytics information you’ll see within the Landing Pages tab within the Rankings part of a Marketing campaign. Touchdown Pages makes use of your tracked key phrases that will help you decide which key phrases could also be sending your web site site visitors.
Study extra about GA4 in our Beginner’s Guide to Google Analytics.