In the event you haven’t already mapped out your back-to-school advertising marketing campaign, you finest get transferring, and this new guide from Reddit might assist in your planning, with a spread of insights into what mother and father are in search of data on, and the way they’re more and more utilizing Reddit to help of their course of.
The 56-page guide features a vary of pointers, which underline Reddit’s potential on this respect- amongst them being this:
“Reddit is the #1 platform parents come to for candid and unvarnished advice.”
Reddit has certainly change into a extra distinguished vacation spot for product analysis and perception, in a variety of areas, and in response to Reddit, that additionally extends to oldsters, who often talk about every kind of subjects in communities like r/parenting, r/mommit, and r/askparents.
So whereas it might not be the primary platform that involves thoughts when pondering of attain mother and father, it’s truly gaining traction as a key data and reference supply, with the U.S. and Germany seeing the largest progress in on-platform parenting dialog.
The brand new information features a vary of insights into how mother and father are partaking within the app, and the place to succeed in them, damaged down by totally different age and education teams.
The information additionally highlights key parenting subjects of debate within the app:
And what sorts of merchandise they’re researching by way of subreddits:
There are additionally notes on precisely when these conversations acquire momentum, to help in your marketing campaign planning,
It’s a useful overview, with a spread of ideas, case research, and different notes that might assist you optimize your back-to-school campaigns, on Reddit and in different apps.
Which is value noting. Whereas the main target is on Reddit itself, the notes right here can be generically relevant, when it comes to the knowledge mother and father are in search of, and once they’re going searching for extra perception.
It could possibly be value testing – you possibly can obtain Reddit’s full Back to School Insights Guide 2023 here.