TikTok has launched an updated version of its Ad Library resource, which offers searchable insights into the entire advert campaigns operating within the app, with information on advert focusing on, regional attain, who paid for it, and many others.
The brand new TikTok Advert Library, which is similar to Meta’s Ad Library in format, is presently solely obtainable for European campaigns, however may very well be a invaluable useful resource for these seeking to analysis TikTok advert approaches.
As you possibly can see on this instance, you enter in your goal nation, together with advert sort, date vary, and many others., and TikTok offers you an outline of all of the adverts being run within the app inside your chosen parameters.
Faucet on any marketing campaign listed and it’ll provide you with a extra in-depth abstract of the specifics.
TikTok has really had a version of the same available since 2021, inside its artistic analysis instruments, however this up to date format offers some extra focusing on element, possible in step with evolving EU advert insurance policies.
However you possibly can nonetheless discover prime adverts from all areas through the unique TikTok Ads overview, which it’s also possible to filter by trade, area, goal, and efficiency.
So, mainly, it’s not completely new, however there’s extra particular data obtainable on advert efficiency and who paid for the marketing campaign.
On condition that it might be tied to EU rules, I’m unsure that the identical can be made obtainable for all areas, however for EU and worldwide manufacturers, it may very well be a invaluable insights device to your analysis.
You possibly can entry the brand new EU TikTok Ads Library here.