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As a multi-decade entrepreneur throughout varied sectors — together with advertising and marketing, finance and know-how — I’ve spent most of my profession bootstrapping corporations with out the help of artificial intelligence applied sciences. Whereas I definitely leaned on my invaluable buddies, skilled community and mentors, I am unable to say I ever had ChatGPT or an AI program to assist me out.
However I want I had! Right now’s entrepreneurs do not know the way straightforward they’ve it by comparability. These days, I leverage a mess of cutting-edge AI applied sciences —a lot of that are completely free to make use of — to assist me develop my corporations and supply glorious buyer satisfaction.
A latest IBM survey discovered that 35% of businesses are utilizing AI, and a fair bigger share are exploring the opportunity of utilizing AI applied sciences. If you wish to keep aggressive in tomorrow’s entrepreneurial panorama, it is about time you get on board with AI, too.
On this article, I will share my favourite AI applied sciences (that aren’t ChatGPT) that will help you take your entrepreneurial tasks to the following degree.
1. Gen-2 by Runway
My private favourite AI know-how of the day is Gen-2 by a lab referred to as Runway Analysis. This is not a single know-how, however moderately an enormous suite of AI-powered tools that may completely remodel your inventive output. Right here is only a temporary glimpse at what Gen-2 is able to doing for your corporation, immediately and on the click on of a button:
Textual content-to-image technology
Textual content-to-video technology
Prompt photograph colorization
Prompt audio transcription into English
Textual content-prompted picture correction
One of the best use instances for Gen-2 are as follows:
Creating lifelike or cartoon-style movies for marketing campaigns
Creating social media-friendly pictures for social advertising and marketing posts
Producing human-like textual content for written advertising and marketing tasks
Transcribing audio recordings of conferences or interviews into written textual content to avoid wasting time
Personally, I exploit Gen-2 nearly on daily basis. As a marketer or inventive employee, it is nearly indispensable.
2. Secure Diffusion and ControlNet
If you would like mind-blowing pictures to make use of in your advertising and marketing supplies, social profiles or banner advertisements, I extremely suggest the magic of Secure Diffusion. For my part, this tech might be one of the best text-to-image AI service on the web, but it surely comes with a far steeper studying curve — particularly in case you use its add-on, ControlNet, which expands its potentialities.
I exploit Secure Diffusion for tremendous lifelike pictures, which, in my view, is all the time a greater possibility than counting on inventory pictures. From an search engine optimisation perspective, inventory pictures (particularly widespread ones which were utilized in 1000’s of different items of content material) can have harmful effects in your search engine rankings. That is why I desire to make use of completely unique picture content material generated with Secure Diffusion moderately than inventory picture providers.
This one is a light-weight Chrome extension that anybody can use with none immediate engineering abilities. Quilbot is a terrific paraphrasing software that may take any textual content and rewrite it near-flawlessly in a matter of seconds.
Now, it is vital that you do not use this software to plagiarize or steal another person’s concepts. Moderately, this software is finest used for 2 reliable functions:
As a Grammarly substitute that spellchecks and fixes tone and grammar
As an SEO tool to refresh or rephrase outdated content material
Google’s PageRank algorithm favors content material that’s regularly up to date. I exploit Quilbot to rewrite parts of outdated weblog posts or pages, and pretty usually, the result’s that the content material sees an search engine optimisation rating increase inside every week or two of the brand new content material going stay.
4. Surfer search engine optimisation
Surfer search engine optimisation has been round for years — lengthy earlier than ChatGPT kicked off the patron AI revolution final 12 months. Nonetheless, it is solely now getting the reward it rightly deserves. Mainly, Surfer search engine optimisation is an optimization software to make sure that your on-page parts (i.e., textual content, metadata, titles, formatting and pictures) are completely utilized to enhance your search engine performance.
This software is kind of reasonably priced, and lots of savvy search engine optimisation specialists have used it since 2019. I can personally attest that this software is the true deal, and I run each weblog publish I publish via Surfer search engine optimisation’s Content Editor earlier than it is launched. Be warned, nevertheless, that Surfer search engine optimisation does are inclined to “over-optimize” in some instances, so do not feel tempted to use all the software’s suggestions to every weblog publish you write.
Any written or social content material offers approach extra worth if there are charts, tables and graphs that assist visualize numerical knowledge. The issue is that it is a ache to create unique graphs and charts, particularly in case you’re not precisely a math whiz.
Luckily, GraphMaker makes it approach simpler for me to rapidly whip up visually charming graphs that add a ton of worth for my readers. For instance, in case you plug in inflation rates over time alongside, say, the U.S. trade fee towards the British Pound Sterling, you may get a beautiful line chart that depicts how inflation impacts the energy of the U.S. greenback.
It is one factor to inform your readers concerning the topic at hand — but it surely’s far superior to indicate them. I like to recommend utilizing this software to assist present and reveal numerical phenomena to your readers, which is all the time an amazing thought for charming their consideration.
Diversify your AI tech
If you happen to assume a easy OpenAI account and a knack for prompting ChatGPT will lower it in tomorrow’s market, assume once more. Your opponents are utilizing a various number of AI applied sciences, and I counsel you adapt to those altering circumstances if you wish to keep afloat as effectively.
My recommendation is to make use of the applied sciences I’ve listed above as a mere start line in your journey. New AI instruments are being launched on daily basis, so I like to recommend staying abreast of the trade and experimenting with new AI software program as they arrive out. The early adopters of those applied sciences will, as a rule, discover themselves at a competitive advantage of their trade.