So the X period is now underway, with Twitter changing its name to X, and numerous Twitter parts now slowly switching from the well-known chicken icon to the brand new X moniker, which was created by a fan, and which Elon Musk says is an interim branding measure.
The new icon is now showing in numerous locations within the app. On desktop, for instance, the Twitter chicken icon within the prime left is now the brand new X.
The sign-up display screen has now additionally been changed to the X logo, although nonetheless with Twitter colours.
These are set to vary too, with Musk seeking to make black to focal scheme, nevertheless it seems prefer it would possibly take some time for all the tweet and chicken references to be faraway from the app.
Which begs the query: Why rush forward with a half-baked re-brand on a Sunday, when it’s clearly not prepared for a full launch?
Some have famous that that is simply the way in which that Elon Musk works, pushing his groups in direction of difficult-to-meet targets, with the intention to make issues occur quicker, even when the tip end result isn’t good. Which might be extra of a priority once you’re coping with rockets and self-driving vehicles, however in Twitter’s case, it’s led to extra half-finished concepts and ideas rolling out, which typically work properly sufficient, normally, however aren’t very polished, or absolutely practical.
The counter to that may be that earlier Twitter administration performed issues too secure, which noticed updates held again for months, even years, as they examined and thought of every facet. Twitter, or X, is actually now delivery issues quicker, nevertheless it’s really not delivery any new concepts, as such, with all the ideas and updates that Elon has overseen on the app to this point being beforehand experimental Twitter ideas, that Dorsey and Co. had opted to not launch of their present state.
Elon has had no such qualms, and has pushed out a spread of updates, together with creator subscriptions, long-form articles, keyword targeting for ads, and numerous different tweaks, all of which have been into consideration earlier than he arrived. A lot of the precise new parts, like job listings and video calls, are simply now being launched, so actually, we’re solely simply starting to see the true X improvements, which might make this an excellent time to replace the title.
However once more, just like the re-brand, most of those new parts really feel rushed, and possibly that is simply how it’s when working below Elon, and a lot of these slowly evolving updates are what you possibly can anticipate.
Tesla actually ships loads of software program updates, steadily updating parts as they’ll. Possibly now’s the time to formally cross Twitter over to mark that shift.
One other principle is that this can be a transfer to separate earlier Twitter from its new course of, which, in authorized phrases, might have implications for payouts, company filings, and so forth. The authorized technicalities are advanced, nevertheless it might be that by altering Twitter to a brand new entity, Elon and Co. would possibly then have the ability to legally separate the 2 eras of the corporate, which might be useful in some contexts.
Possibly, by changing into X, and making Twitter non-existent, that helps to drive a renegotiation of sure contracts, and possibly that might be the precise motivation for the speedy re-brand, associated to some pending timeline on a authorized entrance.
We don’t know, in fact. All we all know is that Elon determined over the weekend that the time had come to make his long-held X imaginative and prescient a factor, and it does appear that, steadily, we’re going to see the chicken brand disappear, as the brand new X branding turns into the default in all points.
It’ll take time, however primarily, Twitter isn’t any extra, and shortly, your app icon will turn out to be an X, you’ll go to X.com to log in (which you are able to do already) and the whole lot will shift into a really Elon-centric period for the app previously referred to as Twitter.
There’s seemingly no definitive timeline, however anticipate to see the transformational occurring over the approaching weeks.