Reddit Launches Major Expansion of Interest Targeting for Reddit Ads

Reddit’s seeking to present advertisers with extra methods to achieve related audiences within the app, with a serious expansion of its interest targeting categories, together with a complete lot of latest subjects and topics that may now be added to its curiosity concentrating on listing.

As defined by Reddit:

“Interest targeting is our most popular form of targeting. That’s why we’re providing you with more control and transparency of your ad targeting and expanding the number of interests available to target from 66 to 152. We’ll be rolling out this update over the next few weeks, so be sure to check back on your campaigns to implement any targeting updates.”

Interest concentrating on, because it sounds, allows you to hone in on particular audiences based mostly on the subreddits that they’re visiting, and the subjects they’re participating with. Somewhat than placing the onus on you to provide you with related subreddit communities (i.e. “Community Targeting”), curiosity concentrating on does the heavy lifting on this respect for you, enabling you to pick related pursuits from a primary listing.

Which simply acquired lots larger. Right here’s a take a look at Reddit’s expanded interest targeting topics.

As you may see, you now have much more choices to assist attain related Reddit audiences, which may make it lots simpler to broaden your campaigns, based mostly on key subjects associated to your merchandise.

It could possibly be a great way to enhance your Reddit advert marketing campaign efficiency, and make sure you get your promotions in entrance of the correct customers.

And with the vacation season arising, now is perhaps the time to begin experimenting with Reddit adverts, to see whether or not they ship on your model.

Reddit says the brand new curiosity classes growth is being rolled out from this week. Whenever you get entry, you’ll see the replace in new and present advert teams.