Reddit Publishes New Guide to Key Ads Best Practices

Have you ever thought-about Reddit in your vacation advertising and marketing campaigns?

The platform has gone by way of an upheaval of late, on account of its unpopular API policy shift, and subsequent modifications to its moderator rules. Besides, Reddit stays a key vacation spot for greater than 57 million people every day, by way of devoted, engaged subreddits that cowl just about any matter that you can imagine.

And in case you are contemplating your Reddit advert choices, then that is for you.

Reddit not too long ago printed a brand new “Retailers’ Advertising Handbook”, which gives a spread of key recommendations on the best way to strategy Reddit advertising and marketing, and how one can maximize your efforts within the app.

You possibly can obtain the complete, 35-page information here (with e mail sign-up), however on this publish, we’ll check out among the key notes.

First off, the information gives an outline of the potential of Reddit advertisements, and the way it may play a beneficial function in your outreach.

Reddit additionally contains notes on vertical-specific engagement, and total exercise:

Oh, additionally:

Reddit’s clearly nonetheless battling the notion that its group hates advertisements, which, previously, had meant that operating a Reddit marketing campaign may have a damaging influence on model notion. However now, Redditors are far more open to model connection, which may current new alternatives.

The information additionally seems to be at key Reddit advertisements finest practices, focusing on choices, and artistic finest practices.

There’s additionally an outline of all of the paid promotion choices out there within the app.

There are additionally recommendations on the best way to make finest use of the Reddit Pixel, case research examples, and tips on marketing campaign construction.

It’s a very good overview of the potential of Reddit advertisements, and in case you are contemplating broadening your digital advertising and marketing horizons this vacation season, it’s value a glance.

You possibly can obtain Reddit’s 35-page “Retailers’ Advertising Handbook” here.